The Snow Joe ® Company designs and develops high-quality, innovative and affordable tools in the lawn and garden sector of the consumer market. The Company launched in 2004 with the goal of creating an effective and easy-to-use snow thrower for under $100. Since its initial success nearly a decade ago with its eponymous snow thrower (the “Snow Joe"), the Company has expanded its line to include a wide range of powerful and reliable outdoor lawn products - from snow throwers and electric shovels to lawn mowers, trimmers, hedgers, cultivators, pressure washers, dethatchers, chain saws and more.Snow Joe ® and its sister division, Sun Joe ®, are driven by a robust research and development pipeline that fuses creative design with cutting-edge technology. It was this pipeline that finally brought an efficient GAS-FREE and CORD-FREE battery-operated snow thrower to the market in 2013. The cordless Snow Joe iON series proved to be another success among consumers who demand easy and smart winter solutions. Snow Joe ® and Sun Joe ® continue to aim to help the everyday 'Joe' GET EQUIPPED ® with the right tools to get the job done.